Are you struggling to adapt to the rapidly changing landscape of business with the rise of artificial intelligence (AI)? Do you want to take a more consultative approach to stay ahead of the curve and provide value to your clients or organisation? Look no further than our consultative course in the age of AI.

In this course, you will learn how to approach your clients or internal stakeholders with a consultative mindset rather than a transactional one. You will also gain a deep understanding of the capabilities and limitations of AI, as well as the ethical considerations surrounding its use.

Through interactive workshops, case studies, and industry experts, you will develop the skills necessary to advise on the implementation of AI, from identifying potential use cases to managing change and communicating its impact. You will also learn how to balance the benefits of AI with the need for human empathy and creativity in problem-solving.

This course is designed for professionals in any industry who want to stay relevant and provide value in an era of AI. Whether you are a consultant, manager, or entrepreneur, this course will equip you with the tools and mindset to thrive in the age of AI. Enrol today and take the first step toward becoming a consultative leader.

What is covered in this course: Positioning must demonstrate real understanding

• • What is positioning?
  • Why must positioning change in a sea of AI-generated text.
  • The importance and process of understanding the audience.
    • McCarthy 10-step strategy model
  • The difference between internal and external positioning
  • How do we stand out in a sea of overwhelm – the elimination of the average, superficial layer
    • Become a deep expert or go home.
    • Pay attention to nuances – trained eye.
    • From quantity to quality – what is the one pearl of wisdom that has not been shared already.
  • The role of art and multimedia communications
  • Techniques for becoming more relevant to the customer?
    • The vital importance of a true, segment-relevant USP.
  • Conclusion
    • Recap of the main points